Search Engine Optimisation

Search Engine Optimisation or SEO is a process by which internal and external aspects of a web site are adjusted to gain high search engine returns on key word and key phrase searches. Search returns are sometimes referred to as organic or natural.

The majority of web traffic is driven by the major commercial search engines: Google, Yahoo and MSN. Google attracts approximately 60% of worldwide searches at 37 billion, with Yahoo (8.5 billion) and Microsoft (2.2 billion).

High placements invariably lead to sites receiving an increase in traffic. 78% of users abandoning their search if the first 3 pages don't provide an answer to their question high search engine placements are essential. 28% don't even consider scrolling past the 2nd page of results. High traffic can be converted to revenue through sales, advertising revenue, referrals, votes or whatever call to action is invoked on landing pages. Smart, professional Search Engine Optimisation yielding high organic returns (70% of search engine users prefer organic search returns to sponsored links or PPC) can deliver extremely powerful results.

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